Bright Fire Energy — Alberta Electricity & Natural Gas
Serving all of Alberta | (587) 760-0245 | customercare@brightfire.ca
Locally Owned · Est. 2018 · Whitecourt, AB

Alberta Energy
Without the Hassle

Fixed and variable electricity & natural gas plans with no cancellation fees on electricity, no deposits, and 10% of our profits donated to Alberta communities.

No cancellation fees on electricity
No deposit
Licensed in AB

Current Rates

Electricity — Variable Popular
Spot + 0.85 ¢/kWh

No contract · No cancellation fee · Admin $9.99/mo

Natural Gas — Variable
Spot + $0.85 /GJ

No contract · No cancellation fee · Admin $9.99/mo

See all plans including fixed rates →
7+
Years Serving Alberta
10%
Profits to Community
$0
Cancellation Fees
24/7
Alberta Support

Why Albertans Choose Bright Fire

We're not a faceless corporation. We're your neighbours in Whitecourt, serving communities across Alberta with honest energy plans.

No Surprises, No Fees

No cancellation fees on any electricity plan — fixed or variable. No sign-up fees. No deposit on approved credit. Natural gas fixed-rate contracts carry a $250 early exit fee; variable natural gas has no exit fee.

10% Back to Community

We donate 10% of our profits to local Alberta community initiatives. When you choose Bright Fire, you're investing in your neighbours.

Locally Owned & Operated

Based in Whitecourt since 2018. We know Alberta because we live here. Our customer support team is right here in the province.

Switch in 3 Simple Steps

Switching energy providers takes about 4 minutes. Your lights stay on the entire time.

1

Choose Your Plan

Pick a fixed or variable rate for electricity, natural gas, or both. All electricity plans include no cancellation fees.

2

Submit Your Details

Enter your service address and billing info. We handle the switch with your distributor — you don't need to call anyone.

3

Relax, You're Covered

Your service switches seamlessly. Same wires, same pipes, same reliability — just a better price and a company that gives back.

Our Most Popular Plans

Simple, competitive rates. No hidden fees. Variable to ride the market or fixed for price certainty.

Electricity
Variable Rate
Spot + 0.85 ¢/kWh
  • No long-term contract
  • No cancellation fee
  • Benefit from price drops
  • Admin fee: $9.99/mo
Enroll Now
Natural Gas
Variable Rate
Spot + $0.85 /GJ
  • No long-term contract
  • No cancellation fee
  • Benefit from price drops
  • Admin fee: $9.99/mo
Enroll Now
Solar
SMART Solar Program
35.00 ¢/kWh

We pay you 35¢/kWh for your excess solar production — any day, any season, all year long.

  • Year-round buyback
  • Micro-generation ready
Get Started

*On approved credit. Admin fee of $9.99/month per site applies to all plans.

Community First

Your Energy Bill
Does Good

We donate 10% of our profits to local community initiatives across Alberta. From youth sports to community events, your energy bill helps fund the things that make Alberta communities special.

We started in Whitecourt because we believe energy companies should be part of the community — not just serving it from a call centre in another province. That's why every dollar you spend with Bright Fire stays working in Alberta.

Learn more about our mission
🏒
Youth Sports
Local teams & leagues
🎪
Community Events
Festivals & fundraisers
🏫
Education
Schools & programs
🤝
Local Causes
Making a difference

Common Questions

Will my power go out when I switch?
No. Switching energy retailers has zero effect on your service. Electricity and gas are delivered through the same wires and pipes by your local utility (ATCO, EPCOR, FortisAlberta, etc.) regardless of which retailer you choose. The switch happens behind the scenes — you won't notice a thing.
Are there really no cancellation fees?
Correct — all our electricity plans (fixed and variable) come with zero cancellation fees. You can leave anytime. Natural gas variable plans also have no exit fee. Fixed natural gas contracts carry a $250 early exit fee. There are no sign-up fees and no deposit required on approved credit.
Should I choose fixed or variable?
Fixed rates lock in your price for 1–5 years — great if you prefer predictable bills. Variable rates follow the Alberta wholesale market plus a small markup — you benefit when prices drop but pay more during spikes. Most families choose fixed for peace of mind. Either way, there are no cancellation fees on electricity. Note: fixed natural gas contracts carry a $250 early exit fee; variable natural gas does not.
How long does switching take?
The online enrollment form takes about 4 minutes. After that, we handle everything with your utility company. You don't need to contact your current provider — the switch typically takes effect on your next meter reading date.

Ready to Switch?

Join Albertans who chose a local energy provider that gives back. Enrollment takes about 4 minutes and there are no cancellation fees on electricity.

Enroll Now — It's Free to Switch

Or call us: (587) 760-0245

What Alberta Customers Say

Real feedback from Bright Fire Energy customers across the province.

★★★★★

"Switching was incredibly easy — took maybe 5 minutes online. My variable rate has been consistently lower than what I was paying with my old provider. Love supporting a local Alberta company."

M

Mike T.

Edmonton, AB

★★★★★

"No cancellation fees on electricity sealed the deal for me. I was tired of being locked into contracts with the big guys. Bright Fire makes it simple and transparent."

S

Sarah L.

Whitecourt, AB

★★★★★

"The SMART Solar program's 35¢/kWh buyback rate is the best I've found in Alberta. Plus, I love that 10% of their profits go back to Alberta communities. A win-win."

J

James R.

Calgary, AB